GID 27003 – Business Communication Masterclass (2 Days): 10-11 December 2020 @ London



Course Introduction

Business Communication Masterclass

The Business Communication Masterclass will give your team an edge to be more effective, efficient, satisfied and fulfilled through communication. It lays the groundwork for growth, innovation, and contribution and gives your team members the most important skill set they can develop. It is well documented that misunderstandings lead to breakdowns in morale, loss of trust, ineffectiveness, wasted time and money, frustration, thwarted careers, stressful relationships, hostile workplace environments, and disconnection.

Your team members gain conversational acumen through understanding their own behavioral and preferred communication style, as well as learning to recognize and adapt to the preferred communication style of others, resulting in a dramatic increase in their effectiveness.

Additionally, they begin to learn the technology of Conversational Intelligence®, the Neuroscience of Conversations®, and how to speak for impact. This training allows them to begin to recognize and intervene with their automatic, brain-generated reactions to others, and uncover their conversational blind spots, all of which greatly reduce and limit their effectiveness when undistinguished.

Putting these 2 key skill-sets together enables your teams to take the lid off their effectiveness in sales, business meetings, and one-on-one conversations of any context.

Instructor Bio

Janet Zaretsky

Janet is a two-time TEDX and Keynote Speaker, master professional business coach, corporate trainer, International Coach Federation member, Certified Conversational Intelligence Coach, Certified in Behavioral Style Instruments, a graduate of Coach U, former senior program leader for Landmark Worldwide, co-founder of Impact Speaking Lab who has worked with over 32,000 people over 24+ years.

“As a serial entrepreneur continuously creating the future, my participation with Andrew & Janet in their Leadership & Communication courses compelled me to really get where I’m coming from, how I occur for friends, family, and stakeholders in my business, and how the technology of language enables a world where everyone wins. Whether I’m having a conversation with my 3-year-old daughter or presenting to a Fortune 100 executive board inside the context of the COVID crisis, the presence, skills, and strategies I developed have significantly broadened and deepened my personal and professional experiences well beyond understanding and being understood.   Constantly straddling sales and operations in my business, applying the frameworks I learned enables me to quickly shift to provide context and value for my audience, leave behind what matters most, and as a result, I’ve become a servant leader to my team while sales and fundraising efforts have increased by an order of magnitude. I’m forever grateful to Janet and Andrew and can’t say enough good things about their powerful contributions to me and mine.” Jason Stoddard, Verimos, Inc. dba Korus Collective co-Founder, CCO

Andrew Poles

Andrew is a professional seminar leader and former Landmark Forum Leader for Landmark Worldwide. Andrew has coached more than 10,000 people in individual and group settings for over 16 years and, he is an expert in training people to communicate effectively. Andrew has owned several businesses, managed and grown several multi-million-dollar businesses.


“Working with Andrew has been an experience like no other I have had in my 30-year career. I have been using mentors and coaches throughout my entire career and no one has helped me produce more relevant outcomes in sales and personal growth as quickly as he has.” I will be using Andrew for years to come.”  John Cox, Vice President, Alliant

“Janet & Andrew’s communication course was a transformational experience for me.  As an entrepreneur and social impact investor, I have had many opportunities to speak to different audiences, but found myself shying away from opportunities to really put myself out there.  Their unique experiential learning environment allowed me to connect deeply with my audience, and to reliably move people into action through the words I spoke.  It also allowed me to manage my fear of public speaking and now I can authentically connect with my audience every time I speak.  I highly recommend it!” – John Thornborrow, Founder, Austin Impact Capital

“The tools and coaching provided in Janet & Andrew’s communication course is truly something I will never get over. Seriously. I’ve been doing public speaking since I was in 7th grade and I can say that there was my life and communication before doing this course and now there is my life and communication after. While their framework is designed to prepare you to talk with anyone, from an individual to a massive audience, I find myself using it today as I draft a contract proposal. I get that if I take on getting beyond my automatic ways of thinking and deliberately create my purpose, how I want to relate to others, who I am for myself and what this opportunity represents, I will be unstoppable!  This was truly life changing and I recommend it with total enthusiasm.” Brandi Clark-Burton, Founder & Chief Inspiration Officer, The Austin Common

Course Description

Day 1

Session 1

  • Explore the nature of communication
    • What makes communication effective
    • What makes communication ineffective
    • The nature of listening
    • Amygdala Hijack/Cascade of Assumptions/WAIT Process

Session 2

  • Communication Styles/DISC Assessments Part 1
    • Driving forces
    • Predominant Styles

Session 3

  • Communication Styles/DISC Assessments Part 2
    • Adapting your style to others
    • Roll Play

Session 4

  • Introduction of Conversational Intelligence® & the Neuroscience of Communication®
    • Communication and the Brain
    • Conversational Blind spots
    • Strategies

Day 2

Session 1

  • The Flow of Impactful Speaking
    • The flow from speaking to action
    • What shapes the way people act

Session 2

  • Being SUAVE: The Science Underlying Altering Views Empathetically
    • Crafting impactful conversations
      • Being curious and asking questions
    • Setting up conversations for success: the container strategy
    • Practices

Session 3

  • Levels of Conversation: the Conversational Matrix
    • Trust and its relationship to perception
    • Co-creating conversations

Session 4

  • Difficult conversations: are they really difficult?
  • Strategies for difficult conversations
  • Putting it all together: practices and mocks

Why you must attend?

According to a Stanford report, 9 out of 10 conversations miss the mark. Mastering communication not only allows for businesses to function effectively, but allows for individuals to maximize their potential for impact, for producing results and for career advancement. When teams learn to master the skill of communication, then organizations can accomplish hitherto unattainable levels of success, productivity, and fulfillment.

In this course you will:

  • Learn about how your reactions have been unwittingly impacting your effectiveness and how to intervene with them such that you regain your power and brilliance
  • Learn how to diffuse other people’s reactions and upsets
  • Discover how to take the “difficulty” out of difficult conversations
  • Become someone people trust talking to
  • Find your natural self-expression while simultaneously improving your communication effectiveness
  • Super-charge your career and your sense of satisfaction and fulfillment

Outcomes & Benefits:

Some of the proven outcomes of improved communication and communication skills building from this course include:

  • Satisfied customers who feel heard, understood, and get what they need
  • More engagement with clients or customers
  • More effective delegation and happier employees
  • Increased trust and confidence between employees and leaders and departments
  • Elevated business impact including innovative and expansive thinking

Teaching Style

  • Highly interactive
  • Use of worksheets, videos, and slides
  • Assessments for communication style and training in reading and adapting to preferred communication styles
  • Use of role play for skill development and refinement
  • Real time feedback
  • Interactive exercises

Who should attend?

Anyone in management or interested in management, C-suite executives, managers, team leaders, entrepreneurs, HR professionals, professionals who present, sell, or lead, and employees interested in career growth.


All delegates will receive an evaluation questionnaire upon completion of the course. The feedback from these questionnaires allows Shasat to conduct trend analysis and continuously improve the quality of its learning solutions.

Venue & other info

All our training courses are organised at one of the recognised professional training facilities or training facilities at one of the 4 to 5 star hotels in the city.  We will send you the joining instructions with venue details at least 2 weeks before the commencement of the training program.  We provide tea/coffee, snacks and lunch during the duration of this course. You are responsible to organise your accommodation.


If you are seeking to profile your products, expertise and experience then Shasat will endeavour to assist your business objectives with opportunities such as:

 Brand exposure 

  • Targeted brand awareness and the association of your company with this area of expertise.

 Thought leadership 

  • Present your expertise to a targeted group of industry leaders.

 Product demonstrations 

  • Exhibit your products to new prospective clients already attending this conference.

Terms and Condition

Please read all the terms and conditions on our website including cancellation policy on our website.

Changes to the conference:

Shasat may at its sole discretion change the format, speakers, participants, content, venue location and programme or any other aspect of the Conference at any time and for any reason, whether or not due to a Force Majeure Event, in each case without liability.


In order to enrol for this programme, you can either make the payment online through our website or you can opt to make the payment via bank transfer/Demand draft/Cheque payment. Our payment web page will give you all the necessary options at the time of check out. Should you face any difficulty, please do not hesitate to contact us with your selected course and our customer services team will be happy to guide you through the payment process. You must also bear all the bank charges in relation to the payment of course fees and payment must be made at least 3 weeks before the course date. Registration will be confirmed upon receipt of payment and completion of registration form only.

Group discount

We offer a group discount of 15% if you book a course for 5 or more people. Please contact our customer services desk at to discuss further on how to obtain a group discount code.

CPD hours

Each participant will be issued a training certificate which will certify that you have successfully completed the training course and the number of hours you spent to complete this training course.


Please contact our Customer Service for further assistance at

In-House Training

Besides our wide range of public courses, we are proud to offer our In-house training services to our Global clients. This form of training is tailored to meet your business needs and also an effective way of training your teams which saves time and money and will improve the productivity of your employees, making your business more competitive. If you would like to run this course an In-house course in your organisation with necessary customization to suit your needs then please contact us today to discuss this further.